Lower third titles instantly bring professionalism to your videos. As the name implies, lower third titles, or simply , lower thirds are normally in the bottom third section of a video screen split in 3, hence thirds. The use of titles in this way is very popular with documentaries and news reports and used widely to introduce people, characters, places, products and any information that you’d like to bring to the viewer’s attention. Now your videos can have the very same professional look, with the use of lower thirds. Why not incorporate your logo or icon for brand recognition ?